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WNTD #4 Web Edition: Evaluating


What Not To Do (Website Edition) #4:

Don’t Stop Evaluating

Just because your enrollment numbers may be good, don’t stop evaluating, testing and looking for ways to improve your website. Know what your prospective students are looking for and update the content as needed. This should not be a process that is done every few years but on a regular basis. Keep track of your analytics, it’ll give insight into where there are still areas for improvement. The communications/marketing and admissions/enrollment areas need to be in constant communication to get the most understanding of the analytics.
To aid this constant review and evaluation process, a website assessment can add a third-party unbiased viewpoint. An assessment can provide observations of your content, information architecture, and data analytics – along with recommendations to make strategic improvements that help you convert prospects to inquiries, inquiries to applicants, and admits to enrollments.
Contact Janet Sieff today, if you are interested in a website assessment.

Want to know more about best practices for enrollment marketing?
Contact PS&L’s Janet Sieff at (412) 904-3133.
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Amanda Porraspita,

Amanda Porraspita is a skilled market research analyst with a strong background in data analysis researching. At PS&L , Amanda compiles and presents data for academic research projects including feasibility studies, imaging and perception research, branding and positioning studies, and website assessment projects. Amanda also authors reports; including data analysis, creation of observations, and development of recommendations.

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