MARKET RESEARCHMore than just relevant data – we provide keen insight on how to maximize its potential.
Our history of extensive enrollment marketing research services goes beyond reporting findings and observations. We will collaborate with you to produce the results you need. We provide recommendations that are designed to yield meaningful tactics that you can apply in measurable ways.Read More
Image, Position, and Brand ResearchDetermine institutional brand awareness, perception, and competitiveness in a crowded market-space.
Our research provides the clarity and focus necessary to strengthen institutional brand messaging and communication instead of the misperceptions that might exist with prospective students, influencers, and supporters. Our reports yield insight into how audiences perceive institutional brand strengths and/or weaknesses. Ultimately they contribute to the direction of new and existing marketing and outreach initiatives.
Feasibility StudiesIdentify opportunities for institutional growth, expansion, and improvement in a strategic and competitive context.
Will your growth strategies succeed? Our feasibility research helps schools gauge the probability of success for periods of academic, strategic, and physical expansion. We make prudent recommendations on how to best integrate fresh strategies into new and existing marketing and media plans.