The all-women, liberal arts institution Spelman College has retained PS&L for an extensive revamping of its enrollment marketing materials, beginning with the viewbook, travel, and information flyers, outreach postcards, high school poster, email and presentation templates.
PS&L’s holistic approach to admissions publication design will be put into action by first studying Spelman’s overall enrollment picture, mission, and goals, and then translating its spirit into print to elevate its brand and recruit students.
Once the admissions team is equipped with all of these new materials for the fall recruitment season, PS&L will then focus on the College’s application acceptance materials.
The expected outcome is support of Spelman College’s strong brand through coordinated collaterals with unified themes and messages.
Over 30 years of experience in higher education marketing, admissions, and financial aid. Fifteen of those years spent on a campus managing the high school recruitment operations and negotiating articulation agreements. Off-campus experience includes consulting for college cost affordability, tuition payment plan implementation, online media campaign sales, lead generation, college prep content sales, and strategic planning for national branding.