While the vast majority of radio airtime is dedicated to our pleasure, that’s not the case during drive time. That time is reserved for illuminating the public about things they should be doing besides driving to work. It’s when radio is most effective – with a dedicated (and confined) audience of a particular demographic. That demographic is the Adult Learner and the Degree Completion demographic. An audience you need to reach – and you can when you consider radio in your university marketing program you can.
Ask us about effective radio, efficient media buying, and reaching your higher ed enrollment goals
Bob is the Creative Services Team Leader with more than 18 years experience of delivering creative solutions in higher education marketing. Works mostly in print publications, video production, and advertising (print, radio, and broadcast). Most people call him Bob, but he responds to other terms of endearment.