News

Jim Paskill speaking at eduWEB
Strengthening Website Design for Adult Student Recruitment

Chicago, IL - July 26th to 28th
The Doubletree Hotel Magnificent Mile

Presentation Abstract
A schools website is often the very first impression your prospective adult students have of your school. If your site is not optimized for them your messaging starts at a disadvantage. Studies show that 90% of adults begin their search for a school on the internet before making an inquiry and it further shows that they are not inclined to inquire if the website depicts only traditional-aged students or lacks any visible links for adult students. So to attract more adult students take steps to make your website welcoming by designing it with them in mind. After attending this session you will walk away with a fresh perspective on strengthening your website for adult student recruitment and learn about the most effective techniques for engaging prospective adult students.

The Audience
This conference is designed for marketing/enrollment professionals interested in enhancing the recruitment of adult students. In addition, web design professionals who work with school website design may also wish to attend.

Program Agenda

  1. The website as a crucial first impression
    • What’s the first impression you want to give?
    • How does this differ from that of the traditional student?
    • What the primary message you want to send?
  2. Techniques to get and keep them engaged
    • Video stories that recruit
    • Using social media and social networks
    • Key information that is easy to find
    • What you want from prospects and how to get it
  3. Special attention for special adult groups
    • Veterans
    • Moms
    • Disabled
  4. Preparing for the mobile web
    • What you need
    • Steps to take

About eduWEB Conference 2010
The eduWeb Conference is an annual, internationally recognized event for the higher education community, attracting those who are involved in online strategy, marketing and technology. Attendees from marketing, PR, alumni, admissions/enrollment, advancement, student affairs, IT, athletics and more ... all administrative departments now have to strategically communicate through their online presence to their external and internal audiences. This is your event to ... Meet ... Share ... Explore ... and Learn from your peers.

http://www.eduwebconference.com

About Paskill Stapleton & Lord
Founded in 1986, Paskill Stapleton & Lord is a full service marketing and consulting firm that specializes in admissions recruitment, development and marketing for Colleges and Universities. It has offices in Glenside, PA and Springfield.