Why are microsites and landing pages surpassing enterprise websites as the most effective and efficient mousetrap for enrollment marketing today?
Is it the simplicity, the lower cost, the real-time analytics potential, or is it the closer control that enrollment directors have communicating with prospects during the search phase? It’s all of the above, plus more.
Bob is the Creative Services Team Leader with more than 18 years experience of delivering creative solutions in higher education marketing. Works mostly in print publications, video production, and advertising (print, radio, and broadcast). Most people call him Bob, but he responds to other terms of endearment.