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What’s Going On At PS&L? Our latest projects, wins, trending, and resources.

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Storytelling: Bring the Voices of Your Institution to Life

To some, storytelling comes naturally, to others it’s learned; regardless, being able to craft a compelling narrative and hold an audience’s attention takes practice. Many cultures have mastered storytelling because stories can keep traditions intact, preserve memories, and conjure feelings that contribute to a lasting sense of place. For admissions representatives, the goal of storytelling […]

To some, storytelling comes

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Countdown to Super Recruiter 2018

Less than a month away from Paskill Stapleton & Lord’s annual The Making of a Super Recruiter, a custom-tailored conference for up-and-coming admissions professionals, and colleges and universities from across the country continue to register their top talent to attend. While it’s not too late to register, discounted hotel rates will end on June 30. […]

Less than a month away from Paskill

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Building Networks

It was a lesson learned. During my first week in a new admissions position, two seemingly unrelated events collided weeks later. First, I was assigned to a committee where students voted for the faculty and staff person who provided the best customer service. The second was a meeting with the university registrar, where she asked […]

It was a lesson learned. During my

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The Power of Personalized Outreach

We live in an age of digital automation and 24-hour news and information cycles. It makes human connections more rare, more precious, and more valued. Despite automation our lives are more complex and relationships more complicated. Everyone is trying to do so much all the time we take multi-tasking for granted. The one thing we […]

We live in an age of digital

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Our Phased Approach to Digital Marketing Ensures Meaningful Results

No one college is the same, and no one digital strategy works for all. The PS&L difference is our phased approach that ensures meaningful results for your marketing investment. Colleges and universities are under more pressure than ever to enroll students –students whose smart phones are appendages and whose attention largely gravitates toward online. The […]

No one college is the same, and no

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Five Key Questions to Consider When Prioritizing Staff Time

All schools and all enrollment goals are different. But every team can always improve, and the feedback we receive from admissions personnel points to prioritizing staff time as a significant challenge toward progress. It’s a time management issue. Simply stated, there is a limited amount of time for outreach to students and families, and staff […]

All schools and all enrollment goals

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VP of Enrollment Joanne Landers to Serve as Super Recruiter Conference Keynote Speaker

Earning a college degree can be life changing. The business of connecting prospective students to those life-changing institutions however can be arduous and oftentimes those on the frontlines, admissions recruiters, are early-career individuals without extensive training or professional support. This summer in Philadelphia, attendees of The Making of a Super Recruiter Conference will experience two […]

Earning a college degree can be life

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PS&L’s Super Recruiter Conference Answers Training Need for Higher Ed’s Most Valuable Assets

Higher education marketing is more competitive than ever. But no matter how hard colleges and universities work to engage prospective students through ambitious strategies, it’s ultimately the job of the admissions recruiter to secure the institution’s applicant pool. And oftentimes, those recruiters are left without adequate training. According to Jim Paskill, president of higher education […]

Higher education marketing is more

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Build Your Case for Value in Five Easy Steps

The cost of college is a major component of decision making for students and families. However, admissions counselors tend to focus too much on cost and are losing the opportunity to change the conversation to value. Let’s face it. No college can always be the least expensive option. So take cost out of the equation […]

The cost of college is a major

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Brand Spot for United States Coast Guard Academy Deemed ‘Best in Show’

When overseeing a 30-second brand spot for client the United States Coast Guard Academy to air on ESPN, Paskill, Stapleton & Lord Creative Director Bob Oxman knew the end product would be extraordinary. Reconstructing the USCGA brand as a first-class military institution has been a PS&L focus and all component client work advances that strategic […]

When overseeing a 30-second brand

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