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Case Study: Middlesex Community College

Prospects have expectations – meet them

Middlesex Community College is one of the largest community colleges in Massachusetts, serving the needs of 21,000 credited and non-credited students. If there was one thing that everyone at MCC agreed on it was that their website was not serving any of its audiences well.mcc-website-iphone-1Paskill Stapleton & Lord conducted a complete website assessment. Utilizing focus groups and meetings with individuals and teams, we listened to the issues and concerns, and learned what people valued in their College website and why. PS&L conducted a series of online surveys to collect quantitative data to balance the discoveries from focus groups and meetings.

mcc-website-ipad-1

The end result was a report to the College that addressed navigation, functionality, work-flow, staffing, content, and messaging. PS&L presented the findings and recommendations for the College’s website, and best practices on how to proceed. Based on the work from the assessment and their ability to bring people together through open forums, the College asked PS&L to redesign their website.

Founded in 1970, Middlesex Community College has grown to become one of the largest community colleges in Massachusetts, with two distinct campuses, one in suburban Bedford and the other in the center of the city of Lowell. MCC has a total annual enrollment of more than 13,000 credit students and 7,000 noncredit students.

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Robert Oxman,

Bob is the Creative Services Team Leader with more than 18 years experience of delivering creative solutions in higher education marketing. Works mostly in print publications, video production, and advertising (print, radio, and broadcast). Most people call him Bob, but he responds to other terms of endearment.

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