PS&L Blog

Are all the slices in your orange the same?
With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc. Rather than get into all that, I am going to get right to my point: market segmentation works.
In the past year I have seen two very successful political campaigns [...]

One of my favorite books, Selling the Invisible talks about ‘death in the middle, ‘ as in, if you are not selling at the cheapest price or at the top of the line today’s market will squeeze you out of business.  All of us working in higher ed are always selling the invisible.   The Ivy [...]