PS&L Blog

Meet Jayne and Molly – a pair of 2010 high school graduates entering that once in a lifetime summer -that lull before college matriculation – that post-high-school-pre-college era of personal metamorphosis.  Molly and Jayne (their names changed to shield them from admissions paparazzi) are daughters of friends of mine, but it’s important also to note [...]

Are all the slices in your orange the same?
With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc. Rather than get into all that, I am going to get right to my point: market segmentation works.
In the past year I have seen two very successful political campaigns [...]

Build a Blog
On a recent run through the mall, I came by a Build a Bear store. These are the retail/interactive experience shops that sell you the raw materials to build your own stuffed animal: a fake-fur “suit”, stuffing, and even a tiny toy heart.  At the end, you get a plush bear to take [...]

I returned from vacation this week rested and ready to go. During my time away I was able to spend a good deal of time reading. Mostly whitepapers, articles on marketing and sales, comments on branding and imaging in the business genre. (With that said, I did read Founding Brothers, a book by Joseph Ellis, [...]

Fifteen hundred and seventy three miles is how far we drove on our vacation.
A drizzly 6 am departure from Wyndmoor brought us to Mystic Connecticut by 10:30 to tour the Seaport Museum, our first lobster roll and then on to Rockport, Mass, but not after a big long stop-and-go north of the Mass Turnpike during [...]