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	<title>PS &#38; L Blog &#187; marketing</title>
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		<title>Are all the slices in your orange the same?</title>
		<link>http://psandl.com/blog/2010/02/are-all-the-slices-in-your-orange-the-same/</link>
		<comments>http://psandl.com/blog/2010/02/are-all-the-slices-in-your-orange-the-same/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 15:29:10 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
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		<category><![CDATA[the right fit]]></category>

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		<description><![CDATA[Are all the slices in your orange the same?
With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc.  Rather than get into all that, I am going to get right to my point: market segmentation works.
In the past year I have seen two very successful political campaigns [...]]]></description>
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