Are all the slices in your orange the same?
Posted by: Jeanne Gosselin
Monday, February 22nd, 2010 Filed under: Consulting & Planning, Enrollment Management, General, Market Research
Are all the slices in your orange the same?
With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc. Rather than get into all that, I am going to get right to my point: market segmentation works.
In the past year I have seen two very successful political campaigns [...]
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