PS&L Blog

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Buzz University, Clock Tower U, Generica; our cartoon mocks the branding messages we all wear but your brand is no laughing matter.
When you put your good name, image or logo on sportswear or anything else it speaks to everyone about the promise your institution holds. Your name evokes thoughts, feelings maybe even passion [...]

Are all the slices in your orange the same?
With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc. Rather than get into all that, I am going to get right to my point: market segmentation works.
In the past year I have seen two very successful political campaigns [...]

I sucked you in with that headline, didn’t I?  It is the title of the first chapter of Bob Garfield’s new book, The Chaos Scenario.  His headline is a bit of a red herring since he doesn’t really talk about the death of everything, just the death of mass media; newspapers, magazines and TV.  [...]

Build a Blog
On a recent run through the mall, I came by a Build a Bear store. These are the retail/interactive experience shops that sell you the raw materials to build your own stuffed animal: a fake-fur “suit”, stuffing, and even a tiny toy heart.  At the end, you get a plush bear to take [...]

Creating and defining a new mascot can be messy business.   Everyone has a strong opinion.
The Mr. Drano mascot is not such a bad idea even without a paid sponsorship. Everyone loves how effective Drano works on clogged drains, especially on those nasty clumps of hair. The alumni have clogged drains, as does the school president [...]