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	<title>PS &#38; L Blog &#187; Communications</title>
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	<description>PS &#38; L Blog</description>
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		<title>Social Media for Higher Education: Slay the Fear</title>
		<link>http://psandl.com/blog/2010/08/social-media-for-higher-education-slay-the-fear/</link>
		<comments>http://psandl.com/blog/2010/08/social-media-for-higher-education-slay-the-fear/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 18:19:28 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[college admissions]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[higher ed social networks]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[market segmentation]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=527</guid>
		<description><![CDATA[It’s time to admit that I was not an early advocate of social media in higher education. From where I sat (at the time), social sites were for high school and college kids who wanted to keep in touch with friends, share photos, and flirt with each other online. This was no place for a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is your job going backwards?</title>
		<link>http://psandl.com/blog/2010/08/is-your-job-going-backwards/</link>
		<comments>http://psandl.com/blog/2010/08/is-your-job-going-backwards/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 14:34:21 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[campus tour]]></category>
		<category><![CDATA[campus visit]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=453</guid>
		<description><![CDATA[

To see full size click here
A long time ago, in another life before I was in higher education marketing, I was taking photographs of an expert in relationship management (their words) at a corporate event.  He had a great pitch to start his presentation, “Opposites attract  -  for the first two marriages.”
What’s that got to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Logos on the Beach</title>
		<link>http://psandl.com/blog/2010/07/logos-on-the-beach/</link>
		<comments>http://psandl.com/blog/2010/07/logos-on-the-beach/#comments</comments>
		<pubDate>Sun, 25 Jul 2010 15:27:07 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Publications]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[logos]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=433</guid>
		<description><![CDATA[
Click to enlarge
Buzz University, Clock Tower U, Generica; our cartoon mocks the branding messages we all wear but your brand is no laughing matter.
When you put your good name, image or logo on sportswear or anything else it speaks to everyone about the promise your institution holds. Your name evokes thoughts, feelings maybe even passion [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Are all the slices in your orange the same?</title>
		<link>http://psandl.com/blog/2010/02/are-all-the-slices-in-your-orange-the-same/</link>
		<comments>http://psandl.com/blog/2010/02/are-all-the-slices-in-your-orange-the-same/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 15:29:10 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[the right fit]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=353</guid>
		<description><![CDATA[Are all the slices in your orange the same?
With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc.  Rather than get into all that, I am going to get right to my point: market segmentation works.
In the past year I have seen two very successful political campaigns [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The Death of Everything</title>
		<link>http://psandl.com/blog/2009/10/the-death-of-everything/</link>
		<comments>http://psandl.com/blog/2009/10/the-death-of-everything/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 18:40:06 +0000</pubDate>
		<dc:creator>John Stapleton</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[differentiation]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=257</guid>
		<description><![CDATA[
 
I sucked you in with that headline, didnâ€™t I?Â  It is the title of the first chapter of Bob Garfieldâ€™s new book, The Chaos Scenario.Â  His headline is a bit of a red herring since he doesnâ€™t really talk about the death of everything, just the death of mass media; newspapers, magazines and TV.Â  [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mascot Mania</title>
		<link>http://psandl.com/blog/2009/09/mascot-mania/</link>
		<comments>http://psandl.com/blog/2009/09/mascot-mania/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 18:14:44 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[mascots]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=243</guid>
		<description><![CDATA[

Â» Click to enlarge
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Swine Flu &#8211; What to Expect</title>
		<link>http://psandl.com/blog/2009/09/swine-flu-what-to-expect/</link>
		<comments>http://psandl.com/blog/2009/09/swine-flu-what-to-expect/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 21:48:42 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Flu]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Swine Flu]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=227</guid>
		<description><![CDATA[
&#187; Click to enlarge
Most colleges and universities that we deal with have a plan in the event of a flu or meningitis outbreak.  Most err on the side of safety.  They also try to balance caution with reality so they donâ€™t cause undue fear or unnecessary hysteria on the one hand and casual [...]]]></description>
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