PS&L Blog

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Buzz University, Clock Tower U, Generica; our cartoon mocks the branding messages we all wear but your brand is no laughing matter.
When you put your good name, image or logo on sportswear or anything else it speaks to everyone about the promise your institution holds. Your name evokes thoughts, feelings maybe even passion [...]

Are all the slices in your orange the same?
With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc. Rather than get into all that, I am going to get right to my point: market segmentation works.
In the past year I have seen two very successful political campaigns [...]

I sucked you in with that headline, didn’t I?  It is the title of the first chapter of Bob Garfield’s new book, The Chaos Scenario.  His headline is a bit of a red herring since he doesn’t really talk about the death of everything, just the death of mass media; newspapers, magazines and TV.  [...]

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Most colleges and universities that we deal with have a plan in the event of a flu or meningitis outbreak. Most err on the side of safety. They also try to balance caution with reality so they don’t cause undue fear or unnecessary hysteria on the one hand and casual [...]