PS&L Blog

Are all the slices in your orange the same?
With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc. Rather than get into all that, I am going to get right to my point: market segmentation works.
In the past year I have seen two very successful political campaigns [...]

Build a Blog
On a recent run through the mall, I came by a Build a Bear store. These are the retail/interactive experience shops that sell you the raw materials to build your own stuffed animal: a fake-fur “suit”, stuffing, and even a tiny toy heart.  At the end, you get a plush bear to take [...]

I returned from vacation this week rested and ready to go. During my time away I was able to spend a good deal of time reading. Mostly whitepapers, articles on marketing and sales, comments on branding and imaging in the business genre. (With that said, I did read Founding Brothers, a book by Joseph Ellis, [...]

Malcolm Gladwell’s book, “Blink” has a chapter on making life changing decisions, like hiring a new marketing firm or deciding which college to go to.  Can his research help you?
“Science,” the prestigious academic journal, reported on an experiment conducted by a Dutch psychologist, Ap Dijksterhuis on purchase satisfaction.  The first scenario, let’s go  buy a [...]