PS&L Blog

Click to enlarge
Buzz University, Clock Tower U, Generica; our cartoon mocks the branding messages we all wear but your brand is no laughing matter.
When you put your good name, image or logo on sportswear or anything else it speaks to everyone about the promise your institution holds. Your name evokes thoughts, feelings maybe even passion [...]

Meet Jayne and Molly – a pair of 2010 high school graduates entering that once in a lifetime summer -that lull before college matriculation – that post-high-school-pre-college era of personal metamorphosis.  Molly and Jayne (their names changed to shield them from admissions paparazzi) are daughters of friends of mine, but it’s important also to note [...]

Are all the slices in your orange the same?
With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc. Rather than get into all that, I am going to get right to my point: market segmentation works.
In the past year I have seen two very successful political campaigns [...]

» Click to enlarge
Here’s what the admissions counselor in the College Bound comic above knows about this year’s pool of applicants (and the reason why she acts the way she does).
1. There are fewer of them nationwide. This trend will continue in years to come.
2. The average number of applications per student has increased. That [...]