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	<title>PS &#38; L Blog</title>
	<link>http://psandl.com/blog</link>
	<description>PS &#38; L Blog</description>
	<lastBuildDate>Sun, 25 Jul 2010 15:27:07 +0000</lastBuildDate>
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	<item>
		<title>Logos on the Beach</title>
		<description><![CDATA[
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Buzz University, Clock Tower U, Generica; our cartoon mocks the branding messages we all wear but your brand is no laughing matter.
When you put your good name, image or logo on sportswear or anything else it speaks to everyone about the promise your institution holds. Your name evokes thoughts, feelings maybe even passion [...]]]></description>
		<link>http://psandl.com/blog/2010/07/logos-on-the-beach/</link>
			</item>
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		<title>CB Goes Green</title>
		<description><![CDATA[
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My grandparents lived in Juniata, one of the nice row house neighborhoods of Philadelphia. When I was a kid, my family would drive our one car down to visit them from the suburbs.  I used to think it was cool that when we finished our visit that our car was covered in [...]]]></description>
		<link>http://psandl.com/blog/2010/07/426/</link>
			</item>
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		<title>A Tale of 2 Prospects</title>
		<description><![CDATA[Meet Jayne and Molly – a pair of 2010 high school graduates entering that once in a lifetime summer -that lull before college matriculation – that post-high-school-pre-college era of personal metamorphosis.  Molly and Jayne (their names changed to shield them from admissions paparazzi) are daughters of friends of mine, but it’s important also to note [...]]]></description>
		<link>http://psandl.com/blog/2010/06/a-tale-of-2-prospects/</link>
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		<title>CB gets more stuff &#8211; University Marketing Cartoon</title>
		<description><![CDATA[
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It’s time to move out of the dorm or your off-campus apartment&#8230;and your friend didn’t come through with his offer to bring his pick-up.  What gets taken with and what gets left behind?
One summer I painted houses and cleaned out garages for money. That fall I moved off campus.  As luck would have [...]]]></description>
		<link>http://psandl.com/blog/2010/06/cb-gets-more-stuff-university-marketing-cartoon/</link>
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		<title>CB cleans up!</title>
		<description><![CDATA[
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Obviously CB is over the top.  BUT&#8230;&#8230;&#8230;
What do you do to discover what motivates prospects to inquire, apply and enroll?  And how do you influence them?
One-on-one recruiting, choosing who you want to recruit and engaging them is the difference between so-so and success.  Learning how to really talk and listen [...]]]></description>
		<link>http://psandl.com/blog/2010/05/cb-cleans-up/</link>
			</item>
	<item>
		<title>Differentiating Yourself In A Vanilla World</title>
		<description><![CDATA[Small class sizes. Great faculty. High academic achievement. Wonderful facilities. The list goes on. I could place this list of features onto countless colleges and universities. I call them the “vanilla features.” On the surface they look alike.
Five years ago you could tout these features as differentiators and it might have been enough.  Not now.
Maybe [...]]]></description>
		<link>http://psandl.com/blog/2010/03/differentiating-yourself-in-a-vanilla-world/</link>
			</item>
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		<title>College Bound &#8211; Fort Knox</title>
		<description><![CDATA[
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I think we can all agree that the for-profit schools are different from non-profit colleges and universities.  And one of the ways they are different is that they are, and I mean this in a good sense, aggressive marketers.  They study and experiment and apply what works and discard what doesn’t.
You [...]]]></description>
		<link>http://psandl.com/blog/2010/03/college-bound-fort-knox/</link>
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		<title>College Bound &#8211; International Students</title>
		<description><![CDATA[
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Really there aren&#8217;t any secrets to recruiting international students.  Treat them like you treat all your other students.  They are looking for a school that has their major and that feels good to them.  Obviously it is a bit harder to deal with the different cultures and languages but to the best of [...]]]></description>
		<link>http://psandl.com/blog/2010/03/cb-inter/</link>
			</item>
	<item>
		<title>College Landscapes</title>
		<description><![CDATA[Think about the College Landscape, but not in the sense of a metaphor.  Think about the true landscape that includes the trees and flowers and architecture.  Whether comprised of concrete and a surrounding metropolis – or of paths, grassy slopes, flower gardens and ivy covered ivory towers – the landscapes around institutes of [...]]]></description>
		<link>http://psandl.com/blog/2010/03/college-landscapes/</link>
			</item>
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		<title>College Winter Olympics</title>
		<description><![CDATA[
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The Winter Olympics go for 16 days, but the college winter Olympics last for months.
While the “events” aren’t the same, many of the lessons for success are.
Let’s look at figure skating. Shen &#38; Zhao decided last year to re-enter competition and go for the gold.  After more than 15 years skating together [...]]]></description>
		<link>http://psandl.com/blog/2010/02/college-winter-olympics/</link>
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