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	<title>Higher Education Marketing Company Paskill, Stapleton &#38; Lord</title>
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	<link>http://psandl.com/blog</link>
	<description>Education Marketing Consultants</description>
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		<title>Despite reports of demise, the viewbook is not dead</title>
		<link>http://psandl.com/blog/2012/04/despite-reports-of-demise-the-viewbook-is-not-dead/</link>
		<comments>http://psandl.com/blog/2012/04/despite-reports-of-demise-the-viewbook-is-not-dead/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 19:36:40 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Publications]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[admissions publications]]></category>
		<category><![CDATA[campus tour]]></category>
		<category><![CDATA[campus visit]]></category>
		<category><![CDATA[college admissions]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[communications plan]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=754</guid>
		<description><![CDATA[Despite reports of demise, the viewbook is not dead For those of you who believe what they read in higher ed publications that “print is dead”, well, that’s just not true. This may be case in other industries, but when it comes to recruiting students for colleges and universities, the good old viewbook is very [...]]]></description>
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		<title>Effective Sales Management  (Yes, I said “Sales”)</title>
		<link>http://psandl.com/blog/2012/02/effective-sales-management-yes-i-said-%e2%80%9csales%e2%80%9d/</link>
		<comments>http://psandl.com/blog/2012/02/effective-sales-management-yes-i-said-%e2%80%9csales%e2%80%9d/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:00:43 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[colleges]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[persuasive]]></category>
		<category><![CDATA[recruiting]]></category>
		<category><![CDATA[recruiting teams]]></category>
		<category><![CDATA[sales techniques]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=752</guid>
		<description><![CDATA[It still surprises me a little when traditional undergraduate recruiting teams bristle at the word “sales”. It surprises me a lot when adult and part-time graduate recruiting teams bristle at the word. As a person who was raised in the Admissions hey-day of the 1980’s when all we had to do was open the doors, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>30 Years in Higher Education Marketing:  A Retrospective</title>
		<link>http://psandl.com/blog/2012/01/30-years-in-higher-education-marketing-a-retrospective/</link>
		<comments>http://psandl.com/blog/2012/01/30-years-in-higher-education-marketing-a-retrospective/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 18:10:41 +0000</pubDate>
		<dc:creator>Janet Sieff</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[Publications]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=745</guid>
		<description><![CDATA[This month marks my 30th anniversary in higher education marketing and admissions.   On January 21,1982 I started as a High School Admissions Representative, my first real job out of college and since then I have never considered another field. As a consultant with Paskill Stapleton &#38; Lord I talk to many admissions, enrollment and marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google says, “Go Mobile, or else.&#8221;</title>
		<link>http://psandl.com/blog/2011/12/google-says-%e2%80%9cgo-mobile-or-else/</link>
		<comments>http://psandl.com/blog/2011/12/google-says-%e2%80%9cgo-mobile-or-else/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 22:17:40 +0000</pubDate>
		<dc:creator>John Stapleton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[communications plan]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[mobile web site]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=737</guid>
		<description><![CDATA[On September 21, 2011 Google announced that in the coming weeks they were going to start using a site’s mobile friendliness as part of their quality score ratings for AdWords campaigns.  This is on top of the decision last year to limit ad serving on high-end mobile devices if they pointed to landing pages with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>College Bound &#8211; Making College Tuition Worth Every Euro</title>
		<link>http://psandl.com/blog/2011/11/college-bound-naming-opps/</link>
		<comments>http://psandl.com/blog/2011/11/college-bound-naming-opps/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 19:58:36 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[higher education marketing]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=719</guid>
		<description><![CDATA[» Click to enlarge Making College Tuition Worth Every Euro What does Italian food, college admissions and development have in common? When the marketing is matched by the end result, cost in not an obstacle. I have just returned from traveling in Italy with my wife, where we celebrated our 25th anniversary. Before we left [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Art of Higher Education Admissions – Aikido-style</title>
		<link>http://psandl.com/blog/2011/09/the-art-of-higher-education-admissions-%e2%80%93-aikido-style/</link>
		<comments>http://psandl.com/blog/2011/09/the-art-of-higher-education-admissions-%e2%80%93-aikido-style/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 20:33:49 +0000</pubDate>
		<dc:creator>John Stapleton</dc:creator>
				<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[aikido]]></category>
		<category><![CDATA[enrollment]]></category>
		<category><![CDATA[higher education recruiting]]></category>
		<category><![CDATA[staff training]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=703</guid>
		<description><![CDATA[Last night I got beat up by several friends and unfortunately that is somewhat normal. I have been practicing the Japanese martial art of Aikido for almost twenty years so maybe I should be used to it, but I’m not. I wonder why sometimes some partners don’t listen to my feedback so they can throw [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who’s Going Mobile, Who’s Not And Why</title>
		<link>http://psandl.com/blog/2011/09/who%e2%80%99s-going-mobile-who%e2%80%99s-not-and-why/</link>
		<comments>http://psandl.com/blog/2011/09/who%e2%80%99s-going-mobile-who%e2%80%99s-not-and-why/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 20:23:08 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[college admissions]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[mobile website higher education]]></category>
		<category><![CDATA[web services]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=697</guid>
		<description><![CDATA[We’ve just conducted a survey of colleges and universities to find out whether they have a mobile website that is optimized for smart phones. Our results were pretty much what we expected. The majority do not yet have a website set up for handheld devices For those who do not have a mobile site yet, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>For-Profit Admissions Experience Can Be a Good Thing</title>
		<link>http://psandl.com/blog/2011/08/for-profit-admissions-experience-can-be-a-good-thing/</link>
		<comments>http://psandl.com/blog/2011/08/for-profit-admissions-experience-can-be-a-good-thing/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 15:49:22 +0000</pubDate>
		<dc:creator>Janet Sieff</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[enrollment planning]]></category>
		<category><![CDATA[Higher education marketing plan]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=693</guid>
		<description><![CDATA[I like LinkedIn. I belong to several groups related to higher education marketing and admissions. In addition to the networking benefits, the discussions within the Groups are a good way to keep up with hot topics. Case in point &#8211; a recent discussion string from a member of the College Admissions Experts group raised this [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Mobile.edu</title>
		<link>http://psandl.com/blog/2011/06/mobile-edu-2/</link>
		<comments>http://psandl.com/blog/2011/06/mobile-edu-2/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 19:45:13 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=678</guid>
		<description><![CDATA[&#160; If you saw our cartoon you know it is laughable that any organization is still getting around to electricity. Even 60 years ago that premise would have been implausible. Here are some more laughable ideas and quotes from the past. Enjoy! What can be more palpably absurd than the prospect held out of locomotives [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2011/06/mobile-edu-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>College Bound &#8211; Commencement</title>
		<link>http://psandl.com/blog/2011/05/college-bound-commencement/</link>
		<comments>http://psandl.com/blog/2011/05/college-bound-commencement/#comments</comments>
		<pubDate>Tue, 31 May 2011 22:23:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[College Bound]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=671</guid>
		<description><![CDATA[» Click to enlarge TweetFacebookLinkedInTumblrStumbleDiggDelicious]]></description>
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		<slash:comments>0</slash:comments>
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