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Social Media for Higher Education: Slay the Fear

Jeanne Gosselin

Posted by: Jeanne Gosselin
Tuesday, August 31st, 2010                  Filed under: Consulting & Planning, Enrollment Management, General, Web

It’s time to admit that I was not an early advocate of social media in higher education. From where I sat (at the time), social sites were for high school and college kids who wanted to keep in touch with friends, share photos, and flirt with each other online. This was no place for a [...]

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Social Media Trends in Higher Education Marketing: Take the Plunge

Jeanne Gosselin

Posted by: Jeanne Gosselin
Thursday, August 26th, 2010                  Filed under: Consulting & Planning, Enrollment Management, General, Web

If you, like myself, tend to avoid large-scale shopping malls, you may also appreciate the fascination I have when I boldly venture into a mega-mall complex, and cruise through it just to check out the trends. Likewise, I enjoy browsing the web for what’s new, what’s trending, and speculating on what will be next.
In higher [...]

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Build A Blog

Jeanne Gosselin

Posted by: Jeanne Gosselin
Thursday, October 1st, 2009                  Filed under: Consulting & Planning, Enrollment Management, General, Uncategorized, Web

Build a Blog
On a recent run through the mall, I came by a Build a Bear store. These are the retail/interactive experience shops that sell you the raw materials to build your own stuffed animal: a fake-fur “suit”, stuffing, and even a tiny toy heart.  At the end, you get a plush bear to take [...]

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The mobile device dilemma

Bill Hurlburt

Posted by: Bill Hurlburt
Wednesday, August 12th, 2009                  Filed under: Web

I had a client call me a few weeks ago and ask me about creating a mobile style sheet for their site. He wanted their website to “work and be optimized on mobile devices.” This is not as easy as it seems. Developing a single style sheet that magically renders a site perfectly on every Smart Phone, Cell Phone and PDA, while retaining the layout a functionality of the site, well, we’re just not there yet. (You’d be better off saving your time and money for a rainy day.)

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Goals and Measurements on Your Website

Jeanne Gosselin

Posted by: Jeanne Gosselin
Thursday, August 6th, 2009                  Filed under: Consulting & Planning, Web

I recently conducted a workshop at eduWeb in Chicago.  I was somewhat surprised when the topic of social networking was discussed to find out that although most were using some kind of social networking, how few in the room had goals or were measuring their success.
One participant called it a “guerrilla” attempt at social networking [...]

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