PS&L Blog

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Buzz University, Clock Tower U, Generica; our cartoon mocks the branding messages we all wear but your brand is no laughing matter.
When you put your good name, image or logo on sportswear or anything else it speaks to everyone about the promise your institution holds. Your name evokes thoughts, feelings maybe even passion [...]

Are all the slices in your orange the same?
With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc. Rather than get into all that, I am going to get right to my point: market segmentation works.
In the past year I have seen two very successful political campaigns [...]

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Welcome 2010 !
Let’s face it, some folks welcome the return to their normal routine after the holidays and others dread it. No matter which group you are a part of though you probably have given some thought to what you will do different in the new year.
2010 is calling out for something [...]

I recently spoke at the KACRAO conference in Bowling Green, KY on the topic of millennial parents. So much as been observed, discussed, and written about millennial students, but what about their partners (truly), millennial parents? As I visit campuses across the country, I seem to hear more stories, funny and stressful, about this [...]

Creating and defining a new mascot can be messy business.   Everyone has a strong opinion.
The Mr. Drano mascot is not such a bad idea even without a paid sponsorship. Everyone loves how effective Drano works on clogged drains, especially on those nasty clumps of hair. The alumni have clogged drains, as does the school president [...]