PS&L Blog

To see full size click here
A long time ago, in another life before I was in higher education marketing, I was taking photographs of an expert in relationship management (their words) at a corporate event.  He had a great pitch to start his presentation, “Opposites attract  -  for the first two marriages.”
What’s that got to [...]

Hermann Ebbinghaus is a scary guy.  Well, scary in the sense that he was the first person to describe the “forgetting curve.”  The forgetting curve is what all of us in higher education marketing should fear. It’s what we’re up against when we try to influence prospects,
Forty percent of what is learned in a presentation [...]

Click to enlarge

Really there aren’t any secrets to recruiting international students.  Treat them like you treat all your other students.  They are looking for a school that has their major and that feels good to them.  Obviously it is a bit harder to deal with the different cultures and languages but to the best of [...]

» Click to enlarge
Here’s what the admissions counselor in the College Bound comic above knows about this year’s pool of applicants (and the reason why she acts the way she does).
1. There are fewer of them nationwide. This trend will continue in years to come.
2. The average number of applications per student has increased. That [...]

» Click to enlarge
Most colleges and universities that we deal with have a plan in the event of a flu or meningitis outbreak. Most err on the side of safety. They also try to balance caution with reality so they don’t cause undue fear or unnecessary hysteria on the one hand and casual [...]