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Enrollment Trends and Population Shift

Janet Sieff

Posted by: Janet Sieff
Friday, August 15th, 2014                  Filed under: Consulting & Planning, Enrollment Management, Market Research

The enrollment marketing strategy for brick and mortar institutions is a blend of demographics and purposeful outreach. It’s a matter of sizing up and locating the target audience, and then figuring out how to engage them. Unless you are an Ivy, few colleges have national strategies. The usual practice is to focus on local and […]

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Stop Visiting High Schools

Dave Black

Posted by: Dave Black
Thursday, August 7th, 2014                  Filed under: Consulting & Planning, Enrollment Management

As the Vice President for Consulting at Paskill Stapleton & Lord, I’m hearing more and more about the way higher education staffs feel about visiting high schools. Quite frankly, they say, “It’s a waste of time !!!” Yet, it continues to be part of their ongoing higher education marketing plan. Why? For those of you […]

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Winning the Battle Against Summer Melt

Janet Sieff

Posted by: Janet Sieff
Wednesday, July 23rd, 2014                  Filed under: Consulting & Planning, Enrollment Management, General

During my session about How to Put the Freeze on Summer Melt at the National Small College Enrollment Conference in Orlando last week, I polled the audience on whether their summer melt had increased, decreased, or stayed the same compared to last year. My informal count of hands showed that about 2/3 of the audience […]

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Build a Recruiting Program to Enhance ROI

Dave Black

Posted by: Dave Black
Monday, June 9th, 2014                  Filed under: Consulting & Planning, Enrollment Management, General

This past year we conducted as many training sessions for admissions and marketing teams as we ever have; all across the country, with institutions of all types. Overall, there was one common theme I saw from the schools we worked with: They want to improve how they target and recruit students as well as build […]

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Hate Summer Melt? So Do We.

Janet Sieff

Posted by: Janet Sieff
Tuesday, May 13th, 2014                  Filed under: Consulting & Planning, Enrollment Management, General, Staff Development

 As higher education marketers we hate the summer melt just as much as you do. No matter what is spent on advertising, viewbooks, search lists, and the like, it will not impact the number of enrollees who change their mind and decide to go to another college in June, July, and August. Take your pick […]

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