PS&L Blog

It’s time to admit that I was not an early advocate of social media in higher education. From where I sat (at the time), social sites were for high school and college kids who wanted to keep in touch with friends, share photos, and flirt with each other online. This was no place for a [...]

If you, like myself, tend to avoid large-scale shopping malls, you may also appreciate the fascination I have when I boldly venture into a mega-mall complex, and cruise through it just to check out the trends. Likewise, I enjoy browsing the web for what’s new, what’s trending, and speculating on what will be next.
In higher [...]

Not unlike many high school juniors, I’ve spent a lot of time on various college campuses this summer. When you travel from school to school, you can’t help but compare how this one stacks up against the last one. Although it’s been years since my college search, I’m sure students are comparing your [...]

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Obviously CB is over the top. BUT………
What do you do to discover what motivates prospects to inquire, apply and enroll? And how do you influence them?
One-on-one recruiting, choosing who you want to recruit and engaging them is the difference between so-so and success. Learning how to really talk and listen [...]

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Really there aren’t any secrets to recruiting international students.  Treat them like you treat all your other students.  They are looking for a school that has their major and that feels good to them.  Obviously it is a bit harder to deal with the different cultures and languages but to the best of [...]