PS&L Blog

Bookmark and Share

Winning the Battle Against Summer Melt

Janet Sieff

Posted by: Janet Sieff
Wednesday, July 23rd, 2014                  Filed under: Consulting & Planning, Enrollment Management, General

During my session about How to Put the Freeze on Summer Melt at the National Small College Enrollment Conference in Orlando last week, I polled the audience on whether their summer melt had increased, decreased, or stayed the same compared to last year. My informal count of hands showed that about 2/3 of the audience […]

No Comments

Subscribe to this post Comment RSS or Trackback URL

Build a Recruiting Program to Enhance ROI

Dave Black

Posted by: Dave Black
Monday, June 9th, 2014                  Filed under: Consulting & Planning, Enrollment Management, General

This past year we conducted as many training sessions for admissions and marketing teams as we ever have; all across the country, with institutions of all types. Overall, there was one common theme I saw from the schools we worked with: They want to improve how they target and recruit students as well as build […]

No Comments

Subscribe to this post Comment RSS or Trackback URL

Hate Summer Melt? So Do We.

Janet Sieff

Posted by: Janet Sieff
Tuesday, May 13th, 2014                  Filed under: Consulting & Planning, Enrollment Management, General, Staff Development

 As higher education marketers we hate the summer melt just as much as you do. No matter what is spent on advertising, viewbooks, search lists, and the like, it will not impact the number of enrollees who change their mind and decide to go to another college in June, July, and August. Take your pick […]

No Comments

Subscribe to this post Comment RSS or Trackback URL

Know it All?

Janet Sieff

Posted by: Janet Sieff
Monday, April 14th, 2014                  Filed under: Consulting & Planning, Enrollment Management, Market Research

  Recently a college president told me “You don’t know what you don’t know.” It sounds philosophical and it is.  We were talking about a consulting project to assess the admissions and marketing operation on his campus. Admitting to not knowing everything is open-minded and prudent.     I don’t hear this confession everyday! The […]

No Comments

Subscribe to this post Comment RSS or Trackback URL

Hot Topics in Enrollment Marketing: Janet’s Predictions for 2014 (Part Three)

Janet Sieff

Posted by: Janet Sieff
Tuesday, February 11th, 2014                  Filed under: Consulting & Planning, Enrollment Management, General, Market Research

Part Three (the final chapter) of my 2014 hot topics in enrollment marketing involves communicating the value behind a school’s price tag. The Value Proposition For the past several years, the media has had a field day on the topic of justifying the high cost of college tuition. And from where I’m sitting, I predict […]

No Comments

Subscribe to this post Comment RSS or Trackback URL