PS&L Blog

Bookmark and Share

Know it All?

Janet Sieff

Posted by: Janet Sieff
Monday, April 14th, 2014                  Filed under: Consulting & Planning, Enrollment Management, Market Research

  Recently a college president told me “You don’t know what you don’t know.” It sounds philosophical and it is.  We were talking about a consulting project to assess the admissions and marketing operation on his campus. Admitting to not knowing everything is open-minded and prudent.     I don’t hear this confession everyday! The […]

No Comments

Subscribe to this post Comment RSS or Trackback URL

Hot Topics in Enrollment Marketing: Janet’s Predictions for 2014 (Part Three)

Janet Sieff

Posted by: Janet Sieff
Tuesday, February 11th, 2014                  Filed under: Consulting & Planning, Enrollment Management, General, Market Research

Part Three (the final chapter) of my 2014 hot topics in enrollment marketing involves communicating the value behind a school’s price tag. The Value Proposition For the past several years, the media has had a field day on the topic of justifying the high cost of college tuition. And from where I’m sitting, I predict […]

No Comments

Subscribe to this post Comment RSS or Trackback URL

Hot Topics in Enrollment Marketing: Janet’s Predictions for 2014 (Part One)

Janet Sieff

Posted by: Janet Sieff
Friday, January 24th, 2014                  Filed under: Consulting & Planning, Enrollment Management, General, Market Research, Staff Development

When it comes to improving enrollment marketing outcomes, what will the hot topics be in 2014? Based on common threads from my formal interactions, as well as my casual cocktail conversations at conferences in 2013, I predict that there will be more attention paid to the following enrollment marketing topics: Social Media The Sales Role […]

No Comments

Subscribe to this post Comment RSS or Trackback URL

Advanced Admissions Management Bootcamps – Great Workout by PS&L

Janet Sieff

Posted by: Janet Sieff
Thursday, August 29th, 2013                  Filed under: Consulting & Planning, Enrollment Management, Staff Development

“A wonderful experience to share amongst colleagues and peers.  The information provided will allow our university to grow and thrive for years to come!” This is what Mark Chalmers, Assistant Director of Admissions from Thomas Jefferson University had to say about his experience at our recent Advanced Admissions Management Bootcamp in Philadelphia.  We conducted the […]

No Comments

Subscribe to this post Comment RSS or Trackback URL

Hate Summer Melt? So Do We.

Janet Sieff

Posted by: Janet Sieff
Thursday, June 7th, 2012                  Filed under: Consulting & Planning, Enrollment Management, Staff Development

As higher education marketers we hate the summer melt just as much as you do. No matter what is spent on advertising, viewbooks, search lists, and the like, it will not impact the number of enrollees who change their mind and decide to go to another college in June, July and August. Take your pick […]

No Comments

Subscribe to this post Comment RSS or Trackback URL