PS&L Blog

Are all the slices in your orange the same?
With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc. Rather than get into all that, I am going to get right to my point: market segmentation works.
In the past year I have seen two very successful political campaigns [...]

It’s January. Did you make any New Year’s resolutions?
Among the most common are losing weight, exercising more, reducing personal debt, and so on.
But, did you think about resolutions related to your professional life?
What about improving your recruiting presentations to prospective students? It’s a two-for-one — professional development and a way to increase enrollment. [...]

I’ve had two conversations over the past 3 weeks with colleges needing to build enrollments. The scenarios are similar: they need to meet or exceed fall 2010 new student enrollments goals because they missed the mark the last 2 years and had worse than planned (hoped) for retention.
So I was thinking, Tiger Woods? I [...]

Do you remember the movie Jerry Maguire and the famous line “you had me at hello”?  Wouldn’t it be great if all we had to do was say hello to a recruit, in just the right way, and know  that we “had” them as an enrollment?
There are some other interesting statistics out there that are [...]

I recently spoke at the KACRAO conference in Bowling Green, KY on the topic of millennial parents. So much as been observed, discussed, and written about millennial students, but what about their partners (truly), millennial parents? As I visit campuses across the country, I seem to hear more stories, funny and stressful, about this [...]