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	<title>PS &#38; L Blog &#187; College Bound</title>
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	<description>PS &#38; L Blog</description>
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		<title>Logos on the Beach</title>
		<link>http://psandl.com/blog/2010/07/logos-on-the-beach/</link>
		<comments>http://psandl.com/blog/2010/07/logos-on-the-beach/#comments</comments>
		<pubDate>Sun, 25 Jul 2010 15:27:07 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Publications]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[logos]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=433</guid>
		<description><![CDATA[
Click to enlarge
Buzz University, Clock Tower U, Generica; our cartoon mocks the branding messages we all wear but your brand is no laughing matter.
When you put your good name, image or logo on sportswear or anything else it speaks to everyone about the promise your institution holds. Your name evokes thoughts, feelings maybe even passion [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Tale of 2 Prospects</title>
		<link>http://psandl.com/blog/2010/06/a-tale-of-2-prospects/</link>
		<comments>http://psandl.com/blog/2010/06/a-tale-of-2-prospects/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 20:42:38 +0000</pubDate>
		<dc:creator>Janet Sieff</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=423</guid>
		<description><![CDATA[Meet Jayne and Molly – a pair of 2010 high school graduates entering that once in a lifetime summer -that lull before college matriculation – that post-high-school-pre-college era of personal metamorphosis.  Molly and Jayne (their names changed to shield them from admissions paparazzi) are daughters of friends of mine, but it’s important also to note [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>CB cleans up!</title>
		<link>http://psandl.com/blog/2010/05/cb-cleans-up/</link>
		<comments>http://psandl.com/blog/2010/05/cb-cleans-up/#comments</comments>
		<pubDate>Wed, 19 May 2010 17:36:29 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=391</guid>
		<description><![CDATA[
Click to enlarge

Obviously CB is over the top.  BUT&#8230;&#8230;&#8230;
What do you do to discover what motivates prospects to inquire, apply and enroll?  And how do you influence them?
One-on-one recruiting, choosing who you want to recruit and engaging them is the difference between so-so and success.  Learning how to really talk and listen [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>College Bound &#8211; Fort Knox</title>
		<link>http://psandl.com/blog/2010/03/college-bound-fort-knox/</link>
		<comments>http://psandl.com/blog/2010/03/college-bound-fort-knox/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 02:14:22 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[College Bound]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[for-profit]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=379</guid>
		<description><![CDATA[
Click to enlarge

I think we can all agree that the for-profit schools are different from non-profit colleges and universities.  And one of the ways they are different is that they are, and I mean this in a good sense, aggressive marketers.  They study and experiment and apply what works and discard what doesn’t.
You [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>After Vacation</title>
		<link>http://psandl.com/blog/2010/01/after-vacation/</link>
		<comments>http://psandl.com/blog/2010/01/after-vacation/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 19:20:29 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[Flu]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=321</guid>
		<description><![CDATA[
Click to enlarge
Welcome 2010 !
Let’s face it, some folks welcome the return to their normal routine after the holidays and others dread it.  No matter which group you are a part of though you probably have given some thought to what you will do different in the new year.
2010 is calling out for something [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Yield Mania</title>
		<link>http://psandl.com/blog/2009/10/yield-mania/</link>
		<comments>http://psandl.com/blog/2009/10/yield-mania/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 14:02:58 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[webinar]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=285</guid>
		<description><![CDATA[
Â» Click to enlarge
Hereâ€™s what the admissions counselor in the College Bound comic above knows about this yearâ€™s pool of applicants (and the reason why she acts the way she does).
1. There are fewer of them nationwide. This trend will continue in years to come.
2. The average number of applications per student has increased. That [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mascot Mania</title>
		<link>http://psandl.com/blog/2009/09/mascot-mania/</link>
		<comments>http://psandl.com/blog/2009/09/mascot-mania/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 18:14:44 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[mascots]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=243</guid>
		<description><![CDATA[

Â» Click to enlarge
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Swine Flu &#8211; What to Expect</title>
		<link>http://psandl.com/blog/2009/09/swine-flu-what-to-expect/</link>
		<comments>http://psandl.com/blog/2009/09/swine-flu-what-to-expect/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 21:48:42 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Flu]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Swine Flu]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=227</guid>
		<description><![CDATA[
&#187; Click to enlarge
Most colleges and universities that we deal with have a plan in the event of a flu or meningitis outbreak.  Most err on the side of safety.  They also try to balance caution with reality so they donâ€™t cause undue fear or unnecessary hysteria on the one hand and casual [...]]]></description>
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