PS&L Blog

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Buzz University, Clock Tower U, Generica; our cartoon mocks the branding messages we all wear but your brand is no laughing matter.
When you put your good name, image or logo on sportswear or anything else it speaks to everyone about the promise your institution holds. Your name evokes thoughts, feelings maybe even passion [...]

Meet Jayne and Molly – a pair of 2010 high school graduates entering that once in a lifetime summer -that lull before college matriculation – that post-high-school-pre-college era of personal metamorphosis.  Molly and Jayne (their names changed to shield them from admissions paparazzi) are daughters of friends of mine, but it’s important also to note [...]

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It’s time to move out of the dorm or your off-campus apartment…and your friend didn’t come through with his offer to bring his pick-up.  What gets taken with and what gets left behind?
One summer I painted houses and cleaned out garages for money. That fall I moved off campus.  As luck would have [...]

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Obviously CB is over the top. BUT………
What do you do to discover what motivates prospects to inquire, apply and enroll? And how do you influence them?
One-on-one recruiting, choosing who you want to recruit and engaging them is the difference between so-so and success. Learning how to really talk and listen [...]

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I think we can all agree that the for-profit schools are different from non-profit colleges and universities. And one of the ways they are different is that they are, and I mean this in a good sense, aggressive marketers. They study and experiment and apply what works and discard what doesn’t.
You [...]