PS&L Blog

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I think we can all agree that the for-profit schools are different from non-profit colleges and universities. And one of the ways they are different is that they are, and I mean this in a good sense, aggressive marketers. They study and experiment and apply what works and discard what doesn’t.
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Used to be automatic that we’d incorporate print newspaper advertising in the mix for college and universities that wanted to market to non-traditional age and graduate students. The only question was how much and for how long. Not so anymore.
To begin with, newspaper circulation has dropped 30% from an all time high of 63.1 million [...]