Who’s Going Mobile, Who’s Not And Why
Posted by: Jeanne Gosselin
Friday, September 9th, 2011
We’ve just conducted a survey of colleges and universities to find out whether they have a mobile website that is optimized for smart phones. Our results were pretty much what we expected.
The majority do not yet have a website set up for handheld devices
- For those who do not have a mobile site yet, most plan to in the next year
- Of those that do have a mobile site, half were launched in 2011 and the other half in 2010
Like most agendas in higher education, this initiative requires resources of time and money both to build and maintain. In fact lack of resources and money were the primary reasons most colleges indicated they were not developing the mobile site sooner. Interestingly enough, most colleges cited that a mobile website was a part of a strategic institutional strategy in either marketing and/ or IT.
Why do a mobile website? The primary users of the mobile website are and will be prospective and current students: the two groups that fuel most initiatives because they produce revenue. Sure, alumni and friends are important, too, but the bottom line generally rests with current and prospective students, and that was true in our survey as well.
If you are interested in more information from this survey download a copy of summary of our findings. http://www.psandl.com/mobile_survey.php
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