PS&L Blog

It’s time to admit that I was not an early advocate of social media in higher education. From where I sat (at the time), social sites were for high school and college kids who wanted to keep in touch with friends, share photos, and flirt with each other online. This was no place for a [...]

If you, like myself, tend to avoid large-scale shopping malls, you may also appreciate the fascination I have when I boldly venture into a mega-mall complex, and cruise through it just to check out the trends. Likewise, I enjoy browsing the web for what’s new, what’s trending, and speculating on what will be next. In [...]

Click to enlarge The giant wave of kids “fwooshing” back to school made me think of some Philly-isms. I grew up and have always lived in the Philly area. We say “went down the shore.” or “up the mountains.” – not “down to,” or “up to.” We say “wudder” for water. As a counselor talking [...]

To see full size click here A long time ago, in another life before I was in higher education marketing, I was taking photographs of an expert in relationship management (their words) at a corporate event.  He had a great pitch to start his presentation, “Opposites attract  -  for the first two marriages.” What’s that [...]

Not unlike many high school juniors, I’ve spent a lot of time on various college campuses this summer. When you travel from school to school, you can’t help but compare how this one stacks up against the last one. Although it’s been years since my college search, I’m sure students are comparing your school to [...]