PS&L Blog

I think we can all agree that the for-profit schools are different from non-profit colleges and universities. And one of the ways they are different is that they are, and I mean this in a good sense, aggressive marketers. They study and experiment and apply what works and discard what doesn’t.

You can be certain that the for-profit schools are investigating and using social media in a more aggressive manner than traditional schools. They are reading articles like, the 10 Essential Rules for Brands in Social Media by Ad Age editor Taddy Hall.

Here are some of his more interesting rules:

• The 1% Rule – only a small percentage of site visitors are responsible for the majority of traffic on a site.
• The 2 – 4X Rules – word of mouth is 4 times more likely to lead someone to convert than official content.
• The Martha Stewart Rule – Throw your own party; just don’t cater someone else’s.

It is hard to say whether these rules really pertain to our world but I know that the folks over at Kaplan and Phoenix are thinking hard about how to apply them to their world. Let me know how you think they apply to your individual school.

Thanks and here’s to strong enrollment at your school.

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