PS&L Blog

Click to enlarge The Winter Olympics go for 16 days, but the college winter Olympics last for months. While the “events” aren’t the same, many of the lessons for success are. Let’s look at figure skating. Shen & Zhao decided last year to re-enter competition and go for the gold. After more than 15 years [...]

Are all the slices in your orange the same? With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc. Rather than get into all that, I am going to get right to my point: market segmentation works. In the past year I have seen two very successful political [...]