PS&L Blog

Here’s what the admissions counselor in the College Bound comic above knows about this year’s pool of applicants (and the reason why she acts the way she does).

1. There are fewer of them nationwide. This trend will continue in years to come.
2. The average number of applications per student has increased. That mean competition is tougher.
3. More students plan to enroll in public vs. private colleges.
4. Colleges report a decrease in overall yield rates.

There a ways to get the attention of applicants that are more effective than the tactics used by the above counselor. In fact, if you’re interested in finding what a few of them are, be sure to join us for our free half-hour webinar training “9 Proven Ways to Improve Your Yield for 2010.”

Using recent research and proven methods from Paskill Stapleton & Lord’s one day seminar “Bringing in the Class,” these nine tactics will show you how to:

• Build relationships for yield
• Change the conversation from “asking” to “leading” your prospects
• Make your case for enrollment
• Manage your prospects as future enrollments
• Overcome obstacles

Hopefully, this webinar will help in your efforts to improve you yield rates. Register today.