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Making the most of what you’ve got

Dave Black

Posted by: Dave Black
Friday, August 28th, 2009                  Filed under: Consulting & Planning, Enrollment Management, General, Staff Development

I returned from vacation this week rested and ready to go. During my time away I was able to spend a good deal of time reading. Mostly whitepapers, articles on marketing and sales, comments on branding and imaging in the business genre. (With that said, I did read Founding Brothers, a book by Joseph Ellis, […]

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Maine or Bust

John Stapleton

Posted by: John Stapleton
Monday, August 17th, 2009                  Filed under: General

Fifteen hundred and seventy three miles is how far we drove on our vacation. A drizzly 6 am departure from Wyndmoor brought us to Mystic Connecticut by 10:30 to tour the Seaport Museum, our first lobster roll and then on to Rockport, Mass, but not after a big long stop-and-go north of the Mass Turnpike […]

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The mobile device dilemma

Bill Hurlburt

Posted by: Bill Hurlburt
Wednesday, August 12th, 2009                  Filed under: Web

I had a client call me a few weeks ago and ask me about creating a mobile style sheet for their site. He wanted their website to “work and be optimized on mobile devices.” This is not as easy as it seems. Developing a single style sheet that magically renders a site perfectly on every Smart Phone, Cell Phone and PDA, while retaining the layout a functionality of the site, well, we’re just not there yet. (You’d be better off saving your time and money for a rainy day.)

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The paradox of the middle

John Stapleton

Posted by: John Stapleton
Tuesday, August 11th, 2009                  Filed under: Staff Development

One of my favorite books, Selling the Invisible talks about ‘death in the middle, ‘ as in, if you are not selling at the cheapest price or at the top of the line today’s market will squeeze you out of business.  All of us working in higher ed are always selling the invisible.   The Ivy […]

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Goals and Measurements on Your Website

Jeanne Gosselin

Posted by: Jeanne Gosselin
Thursday, August 6th, 2009                  Filed under: Consulting & Planning, Web

I recently conducted a workshop at eduWeb in Chicago.  I was somewhat surprised when the topic of social networking was discussed to find out that although most were using some kind of social networking, how few in the room had goals or were measuring their success. One participant called it a “guerrilla” attempt at social […]

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