PS&L Blog

Used to be automatic that we’d incorporate print newspaper advertising in the mix for college and universities that wanted to market to non-traditional age and graduate students. The only question was how much and for how long. Not so anymore.
To begin with, newspaper circulation has dropped 30% from an all time high of 63.1 million [...]

During these busy summer months, many college admissions offices are busy multi-tasking — working to maintain their incoming class from the inevitable summer melt, recruiting to make goal for their incoming class, preparing for orientations, and/or establishing relationships with sophomores and juniors beginning their college search. These are all vital roles of an admissions [...]

There are a few years of your life when it seems all you do is attend weddings.  Then it is all about babies.  It seems I have come to the age where many of my friends have teenagers –both the high school and college age versions. Being ‘in the biz” I am regularly asked for [...]

The good and bad news in admissions and recruiting is you get to start over every year.
For many of the colleges and universities I work with, this is turning into a year like no other in recent memory. They are feeling the effects of the recession in unexpected ways, and some are enjoying increases in [...]

Malcolm Gladwell’s book, “Blink” has a chapter on making life changing decisions, like hiring a new marketing firm or deciding which college to go to.  Can his research help you?
“Science,” the prestigious academic journal, reported on an experiment conducted by a Dutch psychologist, Ap Dijksterhuis on purchase satisfaction.  The first scenario, let’s go  buy a [...]